Until recently the fishing guide industry has been fairly static. Aspiring fishermen wishing to learn a new hobby or traveling recreational fishermen wanting some help in a new area would hire a guide by looking through a phone book and calling to see who would guide them for the least amount of money with little attention paid to experience. With the advent of the digital age at least one company is trying to revolutionize the fishing guide industry. The small startup is seeking to give professional fishing guides multiple streams of income and other opportunities to differentiate themselves from the eager mass of 20-somethings masquerading as "expert outfitters".
is testing a new concept in the fishing guide industry. They have developed an online template for creating premium fishing reports. Fishing guides would have the ability to register for free and start publishing premium fishing reports, then offer those reports to the fishing public for a reasonable price. The value proposition for such a product is that it attracts a new customer base, one that might not be comfortable forking over $300 for a day, but would gladly hand over $30 for quality information. It also gives potential guide clients a chance to test drive the guide they are considering hiring before spending hundreds of dollars on them. The premium report contains information such as GpS location, fish caught, lures/flies used, equipment needed, time of day, pictures and video, etc.
In its beta-test phase the site attracted over 60 guides from all across the country, Canada, and Argentina. It is now fully functional and for a limited time the operators are paying fishing guides to post their premium fishing reports, before they are even purchased by a consumer. For every report placed a fishing guide can earn up to $2 and for every registered guide they refer they earn $5. Not a bad way to make a little scratch while trying out what could be the next big thing in the guide industry.
In addition to the premium fishing reports the site also offers registered users the ability to connect and advertise their businesses through blogs, article publishing, community connections, and bulletin boards.
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